Power of One: 4 Ways You Can Take on Climate Change

Have you heard about the Power of One?

There has been a lot of talk in the news about climate change, from record-breaking heat to more extreme weather events.

 
These stories are a great opportunity to recognize the toll these changes can take on people. This awareness lets us zone in on who are especially vulnerable and what kind of help they need.
 
To be honest, the gravity of the problem can feel overwhelming.
 
Trying to solve such a big, complex challenge can leave you feeling helpless or powerless. And however unlikely it may seem that one person can make a difference, one person actually can.
 
It’s the idea behind the Power of One.
 

“No work is insignificant. All labor that uplifts humanity has dignity and importance and should be undertaken with painstaking excellence.” 

 
While we each have individual journeys, and alone our strength may seem small, it’s not. There is an entire group of supporters and like-minded individuals around us who are discovering with us and helping us as we go.
 
This is fun and exhilarating and fulfilling. Because change only happens when individuals act. As Mahatma Gandhi: “Be the change you wish to see in the world.”
 
So, let’s get started. Here are four ways you can raise your voice, take action and get involved to take on climate change.

countdown-climate-change

 

Arm Yourself with Education

The New York Times published a new report from scientists at 13 federal agencies. The study found that Americans are feeling the effects of climate change. So, how do you get involved? Do your research! This will help you learn how to change some of your behaviors to reduce your impact on the environment.

new-york-times-climate-change-report-epa

Follow Your Money

Do you invest? Become a shareholder activist. One way to combat climate change be selective about the companies you invest in. Are you researching their sustainability policies? Making an impact takes more than just recycling; we must avoid funding bad practices. Think about investing in companies that use clean, safe renewables.
You can even drive change with your smartphone! With apps like Buycott or OpenLabel, you can scan product bar codes and spot harmful products. These apps also help you find companies like TreeZero that have strong sustainable products.

open-label-buycott-sustainability

Use Fewer Resources

There’s a good chance you’re already doing some of the things that help reduce your own carbon footprint, such as:
  1. Using energy-saving light bulbs
  2. Reducing meat consumption or buying locally produced food
These small steps are vital. Also consider:
  1. Reducing your water usage
  2. Walking or riding your bike
  3. Taking public transportation
  4. Carpooling with a friend or coworker
Conserving resources is good for everybody, especially the planet.

printing-environment-sustainability-alternative

Advocate

Use your voice and let others know what you’ve learned about great sustainable practices. Talk with your family and friends. It’s great that you want to change your habits, but the real magic happens when you convince others to adopt greener lifestyles. This sets off a ripple effect, as one person tells two more and those two tell two more, and so on.
 
Remind your peers that working together can make a greater difference. Get involved with conservation and volunteer to protect local green spaces. Consider asking local lawmakers to encourage projects that improve the environment around you.

 

Now you can go forward with confidence knowing that you can take on climate change and make a difference. As Jane Goodall said, “You cannot get through a single day without having an impact on the world around you. What you do makes a difference, and you have to decide what kind of difference you want to make.”

Oh, and never forget about the Power of One.

 

Weekly Round-Up: Combatting Deforestation

What do you think about when you think of trees?

Technology usually isn’t the first thing that comes to mind.

You think of them for the shade they offer, the fruits they bare or even as a raw material for paper! But UK company BioCarbon Engineering recently revealed how quickly hundreds of trees could be planted – how entire ecosystems could be restored – with the use of drones.

Competing in the Drones for Good Competition, they utilized technology as an enabler showing how to reach difficult places and plant trees where they are needed.

The results are a brilliant and creative way to combat deforestation.

Feature Story

Oxford Based Company Plans to Use Drones to Plant One Billion Trees Per year (BioCarbon Engineering)

Can you plant a billion trees in a year? Oxford-based company BioCarbon says it’s not just possible – it’s already under way.

The company’s system works in two stages: first, a drone flies about and maps out the land, gathering intel on terrain, nutrients, and biodiversity.

Next, a planting drone fires biodegradable seedpods at targeted positions. Multiply that by 150 swarms of 6 drones each, BioCarbon believes it could eventually scale to 10s of billions of trees planted each year. (Click to Tweet)

Highlighted Stories

Additional News

Important Resources

Recent Posts

See you next week!

Jeff Foote

World Environment Day: Connecting People to Nature

Connecting People to Nature is this year’s theme for World Environmental Day.  World Environment Day, celebrated each June 5th, was first designated by the United Nations General Assembly in 1972.  In 100+ countries, this day is the UN’s signature annual event for encouraging environmental stewardship. From your backyard to your favorite national park, nature is closer than you think. It’s time to get out and enjoy it.  Be a part of a world-wide event and share your photos and videos using #WorldEnvironmentDay or #WithNature.

Rocky Mtns naturewaterfall colorado nature

I frequently spend time outdoors to connect with nature.  A hike along the Chattahoochee River or a walk or swim in my neighborhood brings me closer to nature. My travels take me across this country and the globe –  to all the seven continents.

colorado rocky mtns

The Rocky Mountains: the majesty of nature

Recently, I witnessed the majesty of the Rocky Mountains in Colorado.  The colonies of aspens, magnificent elk, soaring golden eagles, playful prairie dogs and yes, even snakes, took my breath away.

No matter where my travels take me, I’m always amazed by nature’s grandeur, stunning beauty and the plethora of free environmental services such as clean water and oxygen to soil and pollination.  Today few organizations or individuals directly pay for the environmental services received from nature.  Compounding this free rider status, many of the related externalities (waste) of commerce based on extraction of natural resources are not accounted for on the cost ledger of our organizations. If we don’t start accounting and paying for these environmental services that we all enjoy – how will our quality of life be impacted?  What are the risks to our businesses?  At a minimum, might we all be ignoring an enormous bill that is already past due?

I would argue that the status quo is unsustainable.

As much as 80% of the environmental impact of a brand comes from the activities of our supply chains.  Businesses, NGOs and governments all have opportunities to collaborate with suppliers and partners to protect and preserve the environment.  Here are some questions to consider posing across your supply chain:

  • How can we mimic nature to improve our products and services?
  • Do you collaborate with your key suppliers to measure and set reduction targets against use of energy, water, waste and packaging?
  • What waste streams are generated along each point within your supply chain that should be reduced, eliminated or examined for potential sale or donation to other organizations?
  • Do individual departments set budgets for use of energy, water, office supply use?
  • Does your organization report greenhouse gas related emissions publicly?
  • Are water-related risks or deforestation-related risks publicly reported by your organization?
  • How do you trace the origin of ingredients, raw materials and supplies and manage the quality of your direct suppliers?
  • What benefits do or can your service or product deliver to society?
  • Do your brand managers tour and experience the entire supply chain of your business?
  • What new initiatives should you pursue to help connect with nature as a way to enhance the influence and growth or your brand, while protecting and preserving the environment?

This World Environment Day, I encourage you to take steps to connect your brand, organization and yourself more closely with nature.  If you are not routinely asking questions like those above to your suppliers, my question to you is, what do you have you to lose?

3 Things to Know About Our Partnership with Wildlife Works

We’ve been working hard since 2009 to make a positive impact on the world through innovation and sustainability. Because we want to keep driving progress, we’ve recently partnered with Wildlife Works to help preserve threatened forests. With the support of TreeZero and other sustainability-focused companies, Wildlife Works is:

  • Protecting 1.2 million acres of forest in Kenya and the Democratic Republic of the Congo
  • Preserving habitats for more than 300 wildlife species
  • Bringing sustainable development benefits to more than 200,000 locals

We are excited about this partnership and our goal is to share the benefits with you.

We’re Increasing the Sustainability of our Products

Through our partnership with Wildlife Works, our multipurpose paper is now carbon neutral. What does that mean? It means we’re cutting greenhouse gas emissions. We went back and purchased carbon offsets for every ream of paper distributed by TreeZero since the inception of the company. We’re committed to meeting the highest sustainability standards and will continue purchasing carbon offsets for future sales. 

We’re Helping the Environment

Saving the environment is no easy task and we understand people want to get involved. To continue moving the needle, our partnership with Wildlife Works is helping to provide training and employment opportunities to villagers near these forests. And by working together, Wildlife Works is helping to protect local wildlife, including elephants, giraffes and cheetahs.

 

 

We’re Advocating for Continued Change

It’s important to speak up and show the world you stand for something. We offer thanks to our customers – the thousands of companies and individuals who use TreeZero’s multipurpose paper every day. Together with Wildlife Works, we’ll continue to help preserve threatened forests and habitats.

This upcoming weekend, I’ll be at The Rethinking Animals Summit in New York speaking on the “Business for Sustainable Solutions” panel with Wildlife Works founder Mike Korchinsky. We’re sharing how businesses can be profitable while protecting the environment. We hope to inspire other businesses and more consumers to make sustainable choices – because every decision makes a difference.

Additional Resources

Arbor Day: A Celebration and Appreciation of Trees

Let’s celebrate trees this Arbor Day. Trees do so much for us.  They provide shade, reduce energy costs and increase our property values. Along our streets, they reduce storm water runoff that can carry pollutants to our waterways. Throughout our communities, they improve the mental and respiratory health, break up heat islands, create jobs and boost the economy.

In forests, they restore critical wildlife habitat, provide opportunities for recreation and maintain healthy watersheds to protect drinking water resources.  And no matter where they’re planted, trees are working hard to combat climate change, clean the air and shield us from ultra-violet rays.  Trees filter pollutants out of our air and water. They absorb CO2, removing and storing the carbon while releasing oxygen back into the air.  Trees provide food for humans, birds and wildlife, alike.  One apple tree can provide 15 to 20 bushels of fruit a year.

Trees provide immeasurable beauty and serenity that feed the human soul. At times, they can take our breath away.  This Friday, April 28th, is Arbor Day.  Take notice. Observe. Celebrate and be grateful for the trees around you.  TreeZero invites you to plant a tree and make a positive impact in your community.

Visit us at TreeZero.  Learn more about how choosing our tree free paper helps the environment and your business or organization to be more sustainable.

Ready to go tree free? Email us and we’ll get you started.

Now is the Time to Make Earth Day Everyday

In a recent blog post, Jason Clay of World Wildlife Fund made some interesting historical references to the conditions of our world dating back to the first Earth Day – April 22, 1970.   Since 1970 the human population doubled.   The non-human vertebrate species’ populations declined by an average of 58 percent.  The global average temperature increased by about one degree Celsius. In 1970, the US imported about $54 billion worth of goods and services.  That number rose to $2.7 trillion in 2016.

Manhattan skyline

Manhattan skyline in 1974, photographed by Alexander Hope for Documerica. Courtesy of the National Archives

By 1970 millions of Americans were fed-up with the state of the natural environment.  Civil society was ripe for activism and government solutions. They were ready for business and commerce to clean up their acts.

Senator Gaylord Nelson (WI (D)) understood this disgust along with the rising demands of citizens.  He proposed a national event to galvanize action – Earth Day.  “The objective was to get a nationwide demonstration of concern for the environment so large that it would shake the political establishment out of its lethargy,” Senator Nelson said, “and, finally, force this issue permanently onto the national political agenda.”

NYT first Earth Day

A throng of thousands along New York City’s 5th Ave., as far as the eye could see, came out for Earth Day 1970 demonstrations receiving front page coverage the next day

Clearly, we’ve made great progress since the first Earth Day. But so much still needs to be done.  I’d venture to say, focusing on just one day falls short of the vision of the father of Earth Day.

Our reliance on fossil fuels and the inefficient use of most, if not all, energy continues to make the most significant impact on the environment. Energy is the life blood of our economy.  But extraction, refining, generation and transmission of most of our energy sources creates enormous amounts of waste, emissions of particulate air pollution and heat trapping greenhouse gases.  Yet, many of these externalities are not accounted for on the cost ledger of our businesses or personal budgets.

What does the American public think?  According to a March 2017 Gallup Poll, 59% of Americans believe the environment should be prioritized over energy production.   This is not an unreasonable expectation.  Just think about the amount of solar energy hitting the earth each day. If properly collected, stored and transmitted, solar energy could provide more than is needed to meet our daily energy needs.

LED bulbs avoid the use of significant amounts of energy.  They reduce maintenance costs and eliminate mercury associated with fluorescent bulbs.

Imagine if procurement officials from colleges and universities gave preference to recycled materials and low carbon commitments in setting selection criteria for goods and services?

Would energy efficiency and use of renewable energy increase significantly if fossil fuel energy use by industry and commerce were listed on the loss side of balance sheets?

Senator Nelson said, “The wealth of the nation is its air, water, soil, forests, minerals, rivers, lakes, oceans, scenic beauty, wildlife habitats, and biodiversity…that’s where all economic activity and jobs come from.”

This Earth Day, by all-means, plant a tree, organize a clean-up, recycle.  Better yet, organize efforts to make long-term commitments to reduce the impact of your organization.   What material impact does your company have as a result of the use of energy, water and waste generation across the entire supply chain?  Do you measure it?  Do you set expectations for your suppliers to reduce natural resource use? Can you meet and exceed the environmental expectations of your customers?

If not, I encourage you to set stretch, time-based goals. Work to make the change you want to see in your organization and the world.  Look for opportunities to embed sustainability measurements, goals and requirements across all functions of your organization and with all your suppliers and customers.

If you don’t do it.  Who will?Gaylord Nelson quote

Celebrating International Day of Forests: A Special Round-Up on Deforestation

March 21 is International Day of Forests – The theme of the 2017 International Day of Forests celebration is “Forests and Energy” to increase awareness of forest-energy interconnections and strengthen engagement between forest and energy practitioners and policymakers. Individuals, groups, governments and businesses are encouraged to organize and partake in awareness raising and activities regarding the importance of preserving and protecting forests such as tree planting efforts.

Teenager Is on Track to Plant a Trillion TreesNational Geographic’s Laura Parker reports on a teenager and his environmental group.  Starting his project as a nine-year-old, Felix Finkbeiner aims to restore the world’s forests. Finkbeiner is 19—and Plant-for-the-Planet, the environmental group he founded, together with the UN’s Billion Tree campaign, has planted more than 14 billion trees in more than 130 nations. The group has also pushed the planting goal upward to one trillion trees—150 for every person on the Earth.

The organization also prompted the first scientific, full-scale global tree count, which is now aiding NASA in an ongoing study of forests’ abilities to store carbon dioxide and their potential to better protect the Earth. In many ways, Finkbeiner has done more than any other activist to recruit youth to the climate change movement. Plant-for-the-Planet now has an army of 55,000 “climate justice ambassadors,” who have trained in one-day workshops to become climate activists in their home communities. Most of them are between the ages nine and 12.

The Earth Has Lungs. Watch Them Breathe – By Robert Krulwich – What a difference a leaf makes! Well, not one leaf. We have 3.1 trillion trees on our planet—that’s 422 trees per person. If we count all the leaves on all those trees and take a look at what they do collectively to the air around us, the effect—and I do not exaggerate—is stunning. I’ve got a video from NASA. When you see it, I think your jaw is going to drop—just a little. It tracks the flow of carbon dioxide across the planet over 12 months, starting in January. Most of the action takes place in the Northern Hemisphere because that’s where most of the land is, and so that’s where most of the trees are. The biggest temperate forests are in Canada, Siberia, and Scandinavia.

That’s what the NASA video shows us: We can see the Green Machine turning on, then, a few months later, turning off. When it’s on, when the leaves are out, those ugly, poisonous-looking swirls of orange and red vanish from the sky. The machine works. And this happens every year. It’s as though the Earth itself has lungs.  But for all of its lung power, CO2 concentrations keep building in our atmosphere. We’re apparently pouring so much CO2 into the sky that the trees can’t keep up. Twelve thousand years ago, the Yale study says, there were twice as many trees on Earth. Apparently, we need their help. We need more trees. We really do.

The Nearest Forest is Farther Away Than You Thought – By Kastalia Medrano – New analysis of American deforestation offers a surprising stat: The average distance to the nearest forest increased by nearly 14 percent in the last decade. To put it another way, the total forest cover lost is comparable in size to the state of Maine.  The forest cover is also vanishing at a rate more than a full order of magnitude greater than we previously thought. A pair of researchers made the discovery by analyzing forest attrition — the complete removal of forest patches, including small ones — across the continental United States.

Two Redwood Trees

Redwood Trees Providing Canopy

The western part of the country especially was shown to have vastly accelerated rates of attrition.  A study detailing the research was published recently in the journal PLOS ONE. The focus for this study was on four primary drivers: commercial logging, agriculture, urbanization pressure, and forest fires.

More Companies Reporting Progress toward Deforestation-free Supply Chains Recent years have witnessed a groundswell of private sector commitments to reducing deforestation linked to the agricultural commodities that underpin vast corporate supply chains. A growing number of companies have been sharing their progress toward those pledges, according to the latest annual report from Forest Trends’ Supply Change initiative. The report, Supply Change: Tracking Corporate Commitments to Deforestation-free Supply Chains, 2017, looks at 447 companies that have made 760 commitments to curb forest destruction in supply chains linked to the “big four” agricultural commodities: palm, soy, timber & pulp, and cattle.

“Corporate commitments to deforestation-free supply chains continue to gain momentum as stakeholders demand more sustainable businesses and products. As companies move to address these demands – and the ever-growing threats to their supply chains, including climate change – we’re learning that meeting these goals is easier said than done,” said Stephen Donofrio, Senior Advisor for Supply Change. “It requires a reformulation of an entire complex system – from suppliers to retailers, among many other non-corporate actors.” The report, which examines 718 companies that Supply Change has identified as “exposed” to the big four commodities, include:  Commitments on palm and timber & pulp continue to lead the way, thanks in large part to more well-established certification programs and scrutiny around palm oil-driven deforestation. Commitment rates remain considerably lower for soy and cattle, which is troubling given their outsized contribution to tropical forest loss.

HSBC overhauls deforestation policy after Greenpeace investigation – HSBC has launched a new zero-deforestation policy after a Greenpeace investigation found a link between the banking corporation and organizations destroying Indonesia’s forests and peatland.  The new policy requires its customers to commit to protecting natural forest and peat by 30 June 2017 by publishing their own forest protection policies. It also says the bank will no longer provide funding to companies involved in any kind of deforestation or peatland clearance, breaking its links with destructive palm oil corporations. More than 200,000 people around the world signed a petition to put pressure on HSBC thanks to a Greenpeace campaign that also encouraged people to send emails directly to the bank’s CEO and protest outside high street branches.

Prince of Wales brokers pact to end cocoa deforestation – By Terry Slavin. The world’s biggest buyers, producers and retailers in the cocoa supply chain met in London recently to sign a statement of collective intent to end deforestation in the global cocoa supply chain. The agreement, the first of its kind covering the global cocoa supply chain, was brokered by the Prince of Wales’s International Sustainability Unit and signed by 12 of the biggest companies in the supply chain, including Cargill, Olam, Ferrero, The Hershey Company; Mars, Mondelēz International and Nestlé. The 12 companies hope to unveil a joint framework at COP 23 in Bonn in November. Crucially, ministers and senior government representatives of the two leading cocoa producing countries, Côte d’Ivoire and Ghana, as well as France, Germany, the Netherlands, Norway and the UK attended.

The Prince of Wales told participants: “It is clear that the private sector has a critically important part to play in saving our remaining forests, particularly through tackling the deforestation that has too often, alas, been associated with global commodity supply chains. The commitments made in this regard over recent years by a number of the world’s major companies, including some of those represented in this room, are hugely encouraging. But we all know that delivery on such commitments can be challenging, to put it mildly, and that the list of commodities covered remains far from complete.

And until now, one of the important omissions from that list was cocoa, which is why today’s announcement is so very heartening.” The statement commits the companies to work with public, private, and civil society partners to develop a common vision and joint framework to end deforestation and forest degradation in the cocoa sector by 2018. Among other commitments, the companies will work with producer country governments to “professionalize and economically empower farmers and their families, and deepen support for inclusive and participatory development of cocoa-growing communities, with a strong focus on gender empowerment.”

Exclusive Look Into How Rare Elephants’ Forests Are Disappearing – By Laurel Neme – A high-stakes game playing out in a remote biodiversity hot spot pits the palm oil industry against the ecological integrity of the last place on Earth where critically endangered Sumatran elephants, tigers, rhinos, and orangutans live side by side. At issue is destruction of Indonesia’s Leuser Ecosystem—a UNESCO World Heritage site at the northern end of Sumatra—principally by forest clearing for oil palm plantations. Roughly the size of Massachusetts, the Leuser’s 10,000 square miles straddle two provinces, with 85 percent in Aceh and the rest in North Sumatra.

Sumatran Elephant

This little one gets a nudge as they cross a river in the Leuser Ecosystem.
PHOTOGRAPH BY PAUL HILTON FOR RAN

The region encompasses Sumatra’s largest intact rain forest and a mix of habitats, from high alpine meadows to peat swamps. Palm oil—the basis of products such as cosmetics and shampoos, processed foods and biodiesel—is versatile and has a long shelf life.  But oil palm plantations gobble up forest—and not always legally. A new report by the NGO Rainforest Action Network details the illegal razing of lowland forest, critical habitat for 22 Sumatran elephants, by oil palm grower PT Agra Bumi Niaga (PT ABN). The clearing likely also affects tigers and orangutans that depend on this forest. The Rainforest Action Network is a San Francisco-based NGO with a 30-year history of campaigns targeting major corporate brands implicated in forest destruction, human rights abuses, and climate change pollution.

Successful Forest Protection in DRC Hinges on Community Participation – By John C. Cannon The tens of millions of people in the Democratic Republic of Congo who depend on the forest must be considered to keep the world’s second largest rainforest intact.  The Democratic Republic of Congo’s extensive forests seem like a bright spot in an otherwise-troubled country. With forests covering an area larger than Colombia, DRC has managed to sidestep the surge in losses that forest-rich countries in South America, Southeast Asia and elsewhere in Africa have suffered. It has become an important country partner in the UN’s REDD+ program. Short for “reducing emissions from deforestation and forest degradation in developing countries,” REDD+ promises DRC hundreds of millions of dollars for environmental and development work, coming from the governments of Norway, Germany, France, the U.K., and the EU.

In exchange, the country’s leadership has agreed to preserve the country’s stockpile of carbon tucked away in the vegetation of its forests, estimated to be around 22 billion metric tons (48.5 trillion pounds).  The goal now is to maintain DRC’s status as a high-forest, low-deforestation country, while proving to the continent and the world that a strategy as global as REDD+ can work. REDD+ has potential to slow the emissions from forest destruction and provide poor countries with funds for development, but as research in DRC and elsewhere is proving, it will only do that if it’s implemented properly.

The solution is far from one-size-fits-all, researchers say, and it will depend on the earnest commitment of local communities. For DRC, as the light of economic and political stability flickers on the horizon, the question is more basic. The country’s forests have survived decades of dysfunction, conflict and failed governance.  Now, they stand on the leading edge of a global climate solution. They’re attracting the attention of donor countries and at the same time international corporations looking for new places to develop while also bringing the promise of economic prosperity. Will they survive this ‘success’?

Drought and forest loss cause vicious circle in the Amazon – If dry seasons intensify with man-made climate change, the risk for self-amplified forest loss increases even more and could put the Amazon rainforest further at risk, an international team of scientists found. Despite a trend of boosting forest areas around the globe, the rate of deforestation in the Amazon rainforest increased in 2016 for the fourth consecutive year.  Researchers at the German Potsdam Institute for Climate Impact Research (PIK) found the Amazon rainforest could be exposed to higher risks of dieback if dry seasons intensify and rainfall decreases.

This could lead to a vicious dieback circle, they said in a study published in Nature Communications. “The Amazon rainforest is one of the tipping elements in the Earth system,” said lead-author Delphine Clara Zemp, who conducted the study at PIK. “We already know that on the one hand, reduced rainfall increases the risk of forest dieback, and on the other hand, forest loss can intensify regional droughts,” she said. “So more droughts can lead to less forest leading to more droughts and so on.

Yet the consequences of this feedback between the plants on the ground and the atmosphere above them so far was not clear.” The researchers found the close relationship between deforestation and drought could put the Amazon further at risk. When it rains, trees absorb water through their roots and then release it back to the atmosphere. Tropical forests produce most of the water they need themselves: they pump moisture which then rains back to them.

deforestation amazan

Yet logging and warmer air – due to greenhouse gas emissions – reduce precipitations and hinder the moisture transport from one forest area to the other, affecting even remote areas. “Then happens what we call the ‘cascading forest loss,'” said co-author Anja Rammig from the Technical University of Munich, who is currently working as a guest scientist at Potsdam Institute for Climate Impact Research. A fifth of the world’s oxygen is produced by the Amazon rainforest, says the conservation group Cool Earth.

Small farmers play big role in felling Peru rainforest: satellite maps – By Chris ArsenaultDeforestation in the Peruvian Amazon has risen this century – destroying an area of rainforest 14 times larger than Los Angeles – with small farmers behind most of the cutting, according to a new analysis of satellite maps. Small farmers account for about 80 percent of Peru’s forest loss, the Monitoring of the Andean Amazon Project (MAAP), a Washington, D.C.-based research group, said on Wednesday. “One of the big findings of this report is that deforestation is not driven by sexier issues such as large-scale oil palm (plantations) or dams, but widespread small-scale agriculture,” said Matt Finer, MAAP’s director. Small producers clearing forests for farms or cattle grazing along with logging roads and illegal gold mining have caused Peru to lose 1,800,000 hectares of Amazon rainforest since 2001 and the trend is steadily increasing, the analysis said.

Cameroon to restore 12 million hectares of Congo Basin rainforest – Cameroon has committed to restoring over 12 million hectares of deforested and degraded land by 2030 as part of the Bonn Challenge initiative, the International Union for the Conservation of Nature (IUCN) has announced. The initiative is a global effort to restore 150 million hectares by 2020, and more than double that to 350 million by 2030. The pledge is the biggest to date in the Congo Basin, home to the world’s second-largest tropical rain forest, and brings the 2020 goal into range with a total of 148 million hectares pledged. Cameroon’s pledge will also contribute to the African Forest Landscape Restoration Initiative (AFR100), which aims to bring 100 million hectares under restoration by 2030 through the Bonn Challenge and concurrent programs.

Weekly Round-Up: Sustainability – A Journey, Not a Destination

Sustainability means different things to different organizations.  It could be environmental stewardship, health and wellness, fair trade, women’s empowerment or an “all of the above” approach. Sustainability is a journey not a destination. sustainability infographic

One of the frequently quoted definitions of sustainability is from Our Common Future (also known as the Brundtland Commission): “Sustainable development is development that meets the needs of the present without compromising the ability of future generations.”

Here’s a round-up of sustainability news, tips, happenings.

TOP GREEN COMPANIES IN THE U.S. 2016In partnership with Corporate KnightsHIP (Human Impact + Profit)  Investor Inc., and leading sustainability minds from nongovernmental organizations and the academic and accounting communities, Newsweek has ranked the world’s largest companies on corporate sustainability and environmental impact.

Why Companies Are Becoming B CorporationsBy Suntae Kim, Matthew J. Karlesky, Christopher G. Myers, Todd Schifeling – Certified B Corporations are social enterprises verified by B Lab, a nonprofit organization. B Lab certifies companies based on how they create value for non-shareholding stakeholders, such as their employees, the local community, and the environment. Once a firm crosses a certain performance threshold on these dimensions, it makes amendments to its corporate charter to incorporate the interests of all stakeholders into the fiduciary duties of directors and officers. The first generation of B Corporations was certified in 2007, and the number of firms earning certification has grown exponentially ever since. Today, there are more than 1,700 B Corporations in 50 countries. Although any company, regardless of its size, legal structure, or industry, can become a B Corporation, currently most B Corporations are privately-held small and medium-sized businesses.

A global view of corporate social responsibility (CSR)  – More businesses than ever are contributing to the greater good across the world, according to the most recent Grant Thornton International Business Report. The survey asked what companies are doing to make their operations more sustainable and why. Here are some of the top findings:

  • Cost management emerges as the key driver for CSR followed by customer demand and because it’s the ‘right thing to do’.
  • How a business is perceived to be operating is also important, especially in China.
  • Vast majority of businesses are involved with local charities, either through donating time, money or products/services.
  • Businesses are working to reduce their environmental impact, with increasing numbers calculating the carbon footprint of their operations.
  • More than half of businesses now view integrated reporting as best practice.

Bill Gates, Jeff Bezos and 18 Others Commit $1 Billion To New Cleantech Fund, Breakthrough Energy VenturesBill Gates, Jeff Bezos, Vinod Khosla, Jack Ma, John Doerr and 15 other high-profile investors have formed a new venture firm. Breakthrough Energy Ventures will pour at least $1 billion into cleantech companies over the next 20 years. The firm’s goal, according to its own website, will be: “to provide everyone in the world with access to reliable, affordable power, food, goods, transportation, and services without contributing to greenhouse gas emissions.” Breakthrough Energy Ventures will invest in tech ventures at any stage, from seed through commercialization. The deals will focus on electricity, manufacturing, agriculture, buildings and transportation. 

Transforming our World: the 2030 Agenda for Sustainable Development –  On September 25th 2015, member countries of the United Nations adopted a set of 17 goals to end povertyprotect the planet, and ensure prosperity for all as part of a new sustainable development agenda. Each goal has specific targets to be achieved over the next 15 years.sustainable dev goals

A Look At Deforestation: Last Year Billions of Trees Fell. Is Anybody Listening?

Deforestation is a huge and complex issue. In a note to US school children in recognition of Arbor Day in 1907, President Theodore Roosevelt wrote, “A people without children would face a hopeless future; a country without trees is almost as helpless.”

To put it into perspective, I can’t help but think of several often used and perhaps misconstrued idioms.  “We can’t see the forest for the trees.”  “You are barking up the wrong tree.”  Better yet, “Let me cut to the chase,” as we ponder:

  • How does deforestation impact you personally?
  • Are investments in your retirement fund financing deforestation?
  • How can we educate ourselves on the risks and opportunities related to deforestation?
  • Do you or your organization purchase goods or services that might increase levels of deforestation?
  • Are you measuring the potential risks of deforestation within your supply chain?
  • Does your organization have a plan for mitigating deforestation risks within your supply chain?
  • What positive steps can be taken to protect remaining forests and increase the benefits they deliver?

The Value of Our Forests

Forests are economic juggernauts generating valuable commodities like the paper and lumber we rely on daily.  Trees are cleared to build our communities. They feed us and provide fuel for billions globally. Forests are the source of many break-through ingredients used in medical advancements.

Forests provide all sorts of invaluable environmental services ranging from water filtration and temperature control to clean air and tourism. They are home to over half of the biodiversity and creatures on earth.   If we made a concerted effort to accurately account for the value of these environmental services, it would easily exceed trillions of dollars annually.

The Loss of Our Forests

World Resources Institute (WRI) estimates that, 30% of global forest cover has been cleared, another 20% has been degraded.  Most of the rest has been fragmented, leaving only about 15% intact.

Stumps of Fallen Trees

Billions of Trees Have Fallen, Is Anyone Listening?

The UN Climate Summit Report states the conversion of forests for the production of commodities such as soy, palm oil, beef and paper accounts for roughly half of global deforestation. Infrastructure, urban expansion, energy, mining and fuel wood collection also contribute in varying degrees.

Justin Worland reports in an article in Time magazine that “People cut down 15 billion trees each year and the global tree count has fallen by 46% since the beginning of human civilization.”  Deforestation and forest degradation account for anywhere between 10% – 20% of global greenhouse gas emissions.

According to the Union of Concerned Scientists, deforestation impacts climate change in various ways. The changes include: 1. directly reflecting heat by removing vegetation cover, 2. releasing greenhouses gases through clearing, 3. preventing forests from sequestering more carbon dioxide by cutting them, and 4. the generation of CO2 resulting from the use of bio-fuels.

The Sustainable Forestry Initiative (SFI) and the Forest Stewardship Council (FSC) are credible and growing responses.  But, I would argue, not nearly enough.  Fortunately, innovative new commitments and guidelines should spur increased measurement and commitment helping to stem the tide of deforestation.

Two Redwood Trees

Redwood Trees Providing Canopy

The respiration of our remaining boreal and rain forests are the lungs that inhale CO2 and breathe out oxygen for most of the creatures on the earth. Chuck Burr, founder of www.restorationseeds.com and the Southern Oregon Seed Growers Association estimates that, “when you walk from a modern immature woods into the old growth redwoods, the temperature drops 10 degrees F in the summer, the humidity increases 10 percent and the oxygen increase a few percent.  The bottom line is that the climate benefits of a plantation of 30’ (9m) trees is insignificant compared to a forest of 200’ (61m) old growth trees.”
Plain and simple, forests are invaluable and are in crisis.

It’s Time to Take Action – Saving Our Forests

In 2010 the Board of Directors of the Consumer Goods Forum approved a resolution to achieve zero net deforestation by 2020.  The aim is to achieve this through the responsible sourcing of key commodities (soy, palm oil, paper/pulp and beef) so sourcing these commodities will not deplete tropical rainforests.

Dozens of governments, scores of international corporations and more than 50 Non-governmental organizations (NGOs) signed the New York Declaration on Forests in 2014.  The goal of this non-binding agreement is to reduce forest loss by halve, end it by 2030 and restore forest lands by an area larger than India. Meeting these goals would cut between 4.5 and 8.8 billion tons of carbon annually.

In 2016, institutional investors with $22 trillion in assets requested that companies report data about forest risks through the Carbon Disclosure Project (CDP).  According to the report, Revenue at Risk: Why Addressing Deforestation Is Critical to Business Success, the total annual turnover at risk for publicly listed companies is estimated to be up to $906 billion.

The United Nations has created a mechanism that enables organizations to participate in efforts that can combine carbon reduction and neutrality efforts with programs that incentivize people and communities to engage in activities that preserve and expand forest canopies.  Better known as REDDReducing Emissions from Deforestation and Forest Degradation in Developing Countries  this methodology was launched in 2008.

TreeZero & 100% tree free, carbon neutral copy paper

At TreeZero, our copy paper is 100% tree free and carbon neutral.  TreeZero recently partnered with the environmental group Wildlife Works to participate in their REDD projects in Africa.  The Wildlife Works projects have been successfully third-party validated and verified against the Verified Carbon Standard (VCS) methodology, and the Climate, Community & Biodiversity Standard (CCB) at the GOLD level.  Two-thirds of the funds dedicated to TreeZero’s carbon neutrality efforts go to local communities in Kenya and the Democratic Republic of the Congo to provide incentives to stop deforestation.

TreeZero is a proud to partner of Wildlife Works and we hope that our customers and consumers find our commitment to the environment of value to their businesses and their sustainability strategies.

Conclusion

If we don’t measure forest related impacts and risks to our organizations and nature – how can we expect to manage and minimize these risks? If we don’t manage them, they are likely to end-up managing us. “The conservation of natural resources is the fundamental problem.  Unless we solve that problem it will avail us little to solve all others.”  Theodore Roosevelt, October 1907.