Connecting People to Nature is this year’s theme for World Environmental Day.  World Environment Day, celebrated each June 5th, was first designated by the United Nations General Assembly in 1972.  In 100+ countries, this day is the UN’s signature annual event for encouraging environmental stewardship. From your backyard to your favorite national park, nature is closer than you think. It’s time to get out and enjoy it.  Be a part of a world-wide event and share your photos and videos using #WorldEnvironmentDay or #WithNature.

Rocky Mtns naturewaterfall colorado nature

I frequently spend time outdoors to connect with nature.  A hike along the Chattahoochee River or a walk or swim in my neighborhood brings me closer to nature. My travels take me across this country and the globe –  to all the seven continents.

colorado rocky mtns

The Rocky Mountains: the majesty of nature

Recently, I witnessed the majesty of the Rocky Mountains in Colorado.  The colonies of aspens, magnificent elk, soaring golden eagles, playful prairie dogs and yes, even snakes, took my breath away.

No matter where my travels take me, I’m always amazed by nature’s grandeur, stunning beauty and the plethora of free environmental services such as clean water and oxygen to soil and pollination.  Today few organizations or individuals directly pay for the environmental services received from nature.  Compounding this free rider status, many of the related externalities (waste) of commerce based on extraction of natural resources are not accounted for on the cost ledger of our organizations. If we don’t start accounting and paying for these environmental services that we all enjoy – how will our quality of life be impacted?  What are the risks to our businesses?  At a minimum, might we all be ignoring an enormous bill that is already past due?

I would argue that the status quo is unsustainable.

As much as 80% of the environmental impact of a brand comes from the activities of our supply chains.  Businesses, NGOs and governments all have opportunities to collaborate with suppliers and partners to protect and preserve the environment.  Here are some questions to consider posing across your supply chain:

  • How can we mimic nature to improve our products and services?
  • Do you collaborate with your key suppliers to measure and set reduction targets against use of energy, water, waste and packaging?
  • What waste streams are generated along each point within your supply chain that should be reduced, eliminated or examined for potential sale or donation to other organizations?
  • Do individual departments set budgets for use of energy, water, office supply use?
  • Does your organization report greenhouse gas related emissions publicly?
  • Are water-related risks or deforestation-related risks publicly reported by your organization?
  • How do you trace the origin of ingredients, raw materials and supplies and manage the quality of your direct suppliers?
  • What benefits do or can your service or product deliver to society?
  • Do your brand managers tour and experience the entire supply chain of your business?
  • What new initiatives should you pursue to help connect with nature as a way to enhance the influence and growth or your brand, while protecting and preserving the environment?

This World Environment Day, I encourage you to take steps to connect your brand, organization and yourself more closely with nature.  If you are not routinely asking questions like those above to your suppliers, my question to you is, what do you have you to lose?

Jeff Foote

Jeff Foote is Executive Vice President, Sustainability at TreeZero. He’s also an investor. He has helped hundreds of organizations, both large and small, successfully incorporate sustainability strategies into core business functions. Jeff has traveled to all seven continents working to protect and preserve the environment. Jeff’s mission is to help organizations and individuals use fewer resources to sell more, more profitably.